Episode 14 · Atlanta
From Beer to Bites: Justin Hall and the Rise of Southern Culinary Tours
How a side passion became a 3,000-guest-a-year experience company in Atlanta, without a formal business plan in sight.
A show about the people building tomorrow's tour industry
Each episode, host Joe Martin sits down with a tour operator who's doing something different. Where they're going, why they started, and what the rest of the industry can learn from them.
Episode 14 · Atlanta
How a side passion became a 3,000-guest-a-year experience company in Atlanta, without a formal business plan in sight.
Episode 13 · Santorini
Eleven years of building intentional, locally guided journeys, and what it takes to win an Arival Inclusive Operator Award.
Episode 12 · Las Vegas
Reinventing the club crawl as a high-production event company, and what most operators get wrong about bachelorette guests.
A few years ago I gave a TEDx talk about naming your years before you live them. About refusing to let a year of your life happen to you, and writing the story you actually want instead.
I kept finding tour operators who'd done the same thing with their businesses. People who didn't wait for the industry to write a role for them, who built one out of community, craft, and conviction.
Tour Innovators is the show where I find them. Right now we record over Zoom. The plan is to get on planes.
Watch the TEDx talk →